Why Local SEO?
Why Local SEO?
Local SEO (Search Engine Optimization) is a marketing technique focused on increasing search engine and local directory traffic for specific market keywords. Local SEO also focuses on ranking a business for those critical keywords in very specific geographic markets.
How Can Local SEO Help You?
The answer is simple. Simply Local SEO can get your business or brand found online. Our primary goal is to bring your business the most traffic, best qualified leads and highest exposure for the least amount of cost.
The Local SEO Process
There’s no simple solution when it comes to Local SEO, and every business’ needs are different. Most small business owners simply don’t have the expertise on staff or the time available that it takes to properly tend to their online presence.
Of the many items critical to Local SEO, the foundation begins with a well-optimized Google MyBusiness (Google Local) listing. Simply Local has the experience and expertise to create, verify, and optimize Google listings for businesses of all types.
Your business’ Google Local listing is CRITICAL to successful online marketing and is just as important as a solid Yellow Pages ad was 20 years ago.
Google accounts for roughly 70% of all web searches on any given day.
When you consider how many searches are performed for LOCAL businesses, the percentage is even higher. This is why it’s critical for companies to ensure their Google Local pages are 100% complete, verified, and optimized by completing the following tasks:
- Creating targeted and keyword-rich content for their business description
- Adding relevant and optimized images
- Selecting the appropriate Google business categories for your business
- Ensuring your business name, phone number, address, website URL, and email address are accurate and consistent
- Adding your business location’s hours of operation
- When needed, adding a qualifier to your business’ name based on best-practice guidelines
Our services also include creating, optimizing, and verifying your Bing Places and Yahoo! Local listings in a manner similar to what we describe above.
Getting More Business
Let’s face it.
Your bottom-line goal is More Business. Simply Local SEO exists to help businesses like yours gain higher exposure in local search engine results.
Whether you’re a dentist, plumber, attorney, limo service, chiropractor, carpet cleaner, general contractor, plastic surgeon, etc. We will improve your business’ online standing and help you to dominate your local market.
A well-designed Local SEO campaign is critical for any small business that wants to succeed.
Think of Local SEO as the modern-day Yellow Pages. When your roof starts leaking, you simply go to the computer or grab your smartphone and search for “roofer.”
You immediately get a list served up from (probably) Google showing you multiple small businesses that can help solve your problems. The major search engines have made this process so easy that it’s the ONLY place most people go to find information.
It’s critical for your business to be at or near the top of the list when potential customers search for your services. And that’s where we shine. We’ll help get eyeballs on your brand by using a tried and tested three step method:
- Ensuring your website landing page is search engine friendly
- Optimizing your Google, Bing, and Yahoo! pages
- Creating and optimizing citations across dozens of web directories
Up-to-Date Business Listings
Simply Local ensures that your business’ information is consistent over a wide range of directories across the Internet. Incorrect or old phone numbers, addresses, or business names can seriously hurt your ability to rank well in your local market. We specialize in updating and monitoring your information to ensure its accuracy and consistency.
Two key concepts always factor into the success of local SEO.
Trust & Citations
Trust: Do the search engines “trust” that my listing and website accurately reflects what my business does? How do the search engines learn to trust your site? One major way is through the quality and quantity of citations.
Citations are simply online mentions of your business in directories such as SuperPages, Yelp, FourSquare, etc. Citations can also be mentions of your website via a local online newspaper story, a local business or trade directory, your local chamber of commerce, etc.
Simply Local’s Local SEO service includes managing your business’ online citations. We’re not just focused on the “Big Three,” Google, Yahoo, and Bing, we actively manage your business listing across dozens more directories–helping send major trust signals to the search engines about the legitimacy and relevance of your business.
We know that local business owners seldom have the time or the necessary skill-set to properly create and maintain the dozens of local citations on major directories. That’s why we’ve partnered with Yext to provide our customer with their PowerListings service, which gets your local business sync’d up with over 60 major online directories.
In addition to the Yext PowerListing service, which is included with your Local SEO package, we also submit to many other directories and aggregators your your behalf to round out your Local SEO service.
Below are just a few of the major directories to which we submit our clients’ businesses:
- Local Database
- Local Pages
- Merchant Circle
- My Local Services
- Show Me Local
- VoteForThe best.com
- White & Yellow Pages (.com)
- Yellow Pages Goes Green
Find out if your business can benefit from our Local SEO Services.
Don’t delay. Get started, and increase your bottom line today!