Common SEO Scams
“First Page of Google – Guaranteed!”
If you’re like most business owners out there, you probably received your fair share of cold calls promising “amazing” SEO results and guaranteeing first page results on Google. And all for some ridiculously low price…
No reputable SEO firm will guarantee you first page results on Google, and it’s just plain unethical to promise such a thing.
Frankly, only one company can make such a guarantee… and that’s Google themselves. And believe me, they’re not in the business of calling small businesses and selling SEO packages.
Here’s what Google has to say about it:
No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google…
You can read Google’s full article on SEO services here.
Moz.com, one of the best authority sites for legit SEO information also has a great post on the topic.
Rock Bottom Prices
I can see how this attracts a lot of folks. Everyone’s always on the lookout for awesome products at a rock-bottom price.
If you’re reading this, you’re likely a business owner yourself. Ask yourself a question. How often do you sell your products or services at or below cost? Not very often, I would assume. You’d be out of business pretty quickly. Now think about the SEO “expert” that’s promising these amazing results for $399/year or $20/month. How much work and what level of quality do you think you’ll be getting out of this sort of deal? Unless these companies are operating on a loss, how much value can they possibly offer at such a low price?
Legitimate SEO takes analysis, time, and skilled implementation to succeed.
SEO is little like the medical field. Anyone can try their hand in it. The trained professionals, like surgeons and others specialists can do amazing things.
The average person pretending to offer the same services at a low, low price… probably not.
Would YOU trust your health to just anyone off the street claiming to be a “doctor?”
…I hope your answer would be an emphatic “NO.”
You’d likely end up in a situation far worse than when you came seeking help in the first place. And unfortunately, that’s what we see happening all the time with SEO.
As a matter of fact, SEO done incorrectly can literally DESTROY your online rankings.
Don’t trust the health of your business to the lowest bidder. Quality SEO services are for the most part, affordable and worth the expense. But always remember, bargain basement SEO prices should always raise a red flag.
Don’t let some unqualified “expert” perform motel-room surgery on your website!
For more information on what to expect from a reputable SEO firm, check out these independent articles for yourself:
The Average Cost of SEO Services – from Website Magazine
How Much Should You Spend on SEO Services – from SearchEngineWatch.com